If you’re someone who loves to talk and sees the power in audio content, Spaces may soon become your go-to hangout. Or you might find yourself sharing tons of behind-the-scenes content to Fleets. You can even reply to people with a quick video instead of a written tweet. If you love showing up on camera, you can publish short and sweet videos on your Twitter feed. One of the advantages of Twitter is that we get to experiment with how we share content on the platform. We even have Twitter Fleets and Twitter Spaces. Now, we have 280 characters to work with. No longer are we writing these 140-character tweets.
There Are a Variety of Ways to Create Twitter ContentĬan you remember back in the day when Twitter was just about the tweets we posted to our profiles? Over the years, this platform has become so much more than that. Does it sound like those you want to reach are spending their time on Twitter? If so, you’ll want to be there too. Part of choosing which social media platforms you’ll invest time and effort into is knowing where your audience spends the most time online. Those 35-49 years old are the second largest age segment, making up 28.2% of Twitter users. Looking at age, 28.9% of Twitter users are between 25-34 years old.21% of adults within the United States said they used Twitter, which is a percentage that has stayed largely the same over the past few years.54% of Twitter users in the States identified as male, while 43% were female. However, this gap is actually smaller when you look at just the United States. Twitter’s users are made up of 70% males and 30% females.Here are some other important stats you’ll want to consider: And 68.7 million (or 19.4%) of Twitter’s users are located right here in the United States. Turning 15 in 2021, Twitter is the 6th-ranked mobile app based on the number of monthly active users. If you need some statistical proof that backs up the advantages of Twitter, my friends over at Hootsuite have shared some pretty impressive data.
The Stats Show Your Audience is Probably There So, if you’ve been on the fence about starting a Twitter account or pondering if you should start posting on yours again, hopefully this will help you decide. There are four main reasons I think brands should be taking Twitter seriously. Is Twitter Worth Using? 4 Advantages of Twitter for Online Brands However, I want you to see the same value I see in this awesome platform by sharing the advantages of Twitter for any brands that have an online presence. Now, it should come as no surprise that my answer to those questions is 100% a YES. Because it’s pretty impossible to be on every social media platform these days (and do them well), we have to be strategic about where we invest our time and effort.Īs a result, it has many people wondering if Twitter is worth using.
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